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Direct mail marketing glossary

Stay current with the latest direct mail marketing terms.

Address standardization

This direct mail service feature helps business owners make sure addresses adhere to the proper postal formats. It also autocorrects typos and errors. Having all addresses on your list standardized is good 'data hygiene,' reducing the chance of a mailing mistake. In Lob, you can access this feature by using print/mail address auto verify, which doesn't require a separate subscription to the Address Verification API service.