Telecom
Make a clear connection between direct mail and higher ROI
92% of marketers in telecom agree that direct mail has the highest ROI of any channel. Stand out from the digital marketing noise — and your competition — with direct mail that’s hyper-targeted, scalable, and secure.
What good looks like
We’ve helped dozens of telecom companies send direct mail with massive impact. Here’s what we’ve seen work.
Promotions
Engage with fridge-worthy special offers
According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion.
Billing + Cancellation
Increase on-time payments
Simplify the payment process and improve your delinquent payer rates by sending and tracking compliant billing and cancelation notices.
Winning Formats
Envelopes
Retail activation
Point to your point of sale
Drive traffic to brick-and-mortar stores for openings and launches. Lob’s hyper-targeting helps you get hyper-local.
Connect with your best customers — and your next customers
Send mail faster while cutting costs
Automate your direct mail operations and see up to 85% in cost savings. Lob integrates with your digital channels so you can use your customer data to trigger sends and get in mailboxes in days instead of weeks.
See our full list of integrations
The secret to shoppable mail
Turn scans into sales by adding personalized Lob QR codes to every piece.
Discover QR codesGet savvy about data usage with personalization
Personalize your direct mail for each customer and prospect — no matter how big your audience gets. Lob’s advanced targeting and testing lets you tailor the timing, content, and even format of every send.
See how printing worksWhy do so many telecom companies already trust Lob? Because of numbers like these
25%
Increase in order rates
2.6X
Higher conversions than email
State of Direct Mail Consumer Insights
69%
Of consumers share mail with friends
Telecom FAQs
Telecommunications companies use direct mail strategies to enhance customer engagement and drive growth. By implementing telecommunications direct mail, companies can effectively reach their customer base with personalized offers, service updates, and promotional materials.
Telecommunications mailers play a crucial role in informing customers about new plans, features, and discounts, fostering a sense of connection and loyalty. Additionally, telecom direct mailers allow for targeted campaigns aimed at specific demographics, ensuring that the messaging resonates with the intended audience.
With the ability to include vibrant designs and compelling calls to action, telecommunications direct mailers can significantly boost response rates and conversions, making them an integral part of the telecom marketing strategy.
Telecommunications direct mail refers to the practice of sending printed promotional materials directly to consumers or businesses to inform them about various offers, services, and updates within the telecommunications sector. This form of marketing uses telecommunications mailers to deliver targeted messages to certain demographics, driving customer engagement and response rates.
By using telecom mail, companies can provide valuable information about new plans, features, and promotions tailored to the recipient's interests and needs. Ultimately, telecommunications direct mail serves as a vital tool in a telecom company's marketing arsenal, allowing for personalized communication that fosters customer loyalty and satisfaction.
Some examples of telecom direct mail include postcards featuring limited-time offers on subscription plans, brochures that detail new services or features, and personalized letters that remind customers about upcoming promotions or upgrades. Telecommunications mailers might also include targeted flyers that focus on special deals for bundled services, ensuring that the content is relevant to the recipient's existing usage patterns.
Additionally, telecom mail can be used to introduce loyalty programs or incentives, such as discounts for referrals or loyalty rewards, helping to create a more personal connection with customers and enhancing their overall experience. By using various formats and strategies within telecommunications direct mail, companies can effectively engage with their audience and drive customer action.
Telecom companies employ direct mail for various marketing and operational use cases to enhance customer relationships and boost engagement. For marketing, telecommunications mailers are crafted to convey targeted offers, new service announcements, or reminders about existing benefits, which helps in attracting potential customers and retaining current subscribers. By sending personalized telecom direct mail, companies can address specific customer segments, like offering discounts on data plans for high-usage customers.
Operationally, telecom mail serves to inform customers about important account updates, such as billing changes, service interruptions, or plan upgrades. These communications not only keep customers informed but also strengthen the trust and reliability associated with the telecom brand. By using detailed and well-timed telecommunications direct mailers, companies can ensure their audience stays connected and engaged while promoting a seamless customer experience.
Send direct mail that connects with audiences
