Direct mail in real estate refers to the process of sending physical marketing materials such as postcards, brochures, flyers, or letters to a targeted list of recipients. These recipients are often potential homebuyers, sellers, or investors within specific geographic areas. The goal is to generate leads, promote properties, and build brand awareness by delivering tangible marketing materials directly to the recipient’s mailbox.

The success rate of direct mail in real estate varies based on factors like targeting, messaging, and market conditions. Typical response rates range between 1-3%, though highly personalized or well-targeted campaigns may see higher engagement. Consistent and well-designed mailers, coupled with follow-up actions, tend to improve overall effectiveness.

Yes, real estate mailers can be worth the investment, especially when targeting a specific, well-researched audience. They allow real estate agents and companies to stand out with a tangible and personal approach that digital marketing alone may not provide. While the response rate might be harder to track than digital channels, the cost-per-lead can be competitive if the campaign is done effectively, providing an opportunity to generate quality leads and build local recognition.