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Personalize + Convert

Inspire action with personalized direct mail

Personalize your direct mail for each customer and prospect — no matter how big your audience gets.

See Lob in action:

PERSONALIZATION

Make direct mail as dynamic as digital

  • Select key attributes from your data and ours to personalize and localize. No coding required.
  • Tailor each mailpiece to the recipient with limitless options for copy, images, and promotions.
  • Increase LTV by timing your sends to the moments and life events when customers are most likely to buy.

Inside Real Estate Improved
Response Rates by 5x with
Personalized Direct Mail

Read the case study
Image of Lob Dashboard demonstrating how to build a campaign

Creative Flexibility

Send to reach your goals — and your customers' needs

  • Choose from mail formats to tailor your campaigns to your audience's preferences.
  • Use one of our professional templates or upload your own design.
  • A/B test images and copy to get the most out of every send.

Customize your CTAs to bridge offline
and online experiences

Lob QR Codes

Generate branded QR codes on your mailpieces and track conversions on every send.

PURLs

Send customers to their dashboards or trackable landing pages.

Coupon Codes

Track your direct mail's success with Lob Analytics. Get clear insights and adapt strategies in real time.

Send lightning-fast campaigns that drive results with Lob

Send targeted, lightning-fast campaigns at scale. Take our intuitive platform for a spin.

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