FIND + KEEP YOUR CUSTOMERS
Grow your audience —then keep
them coming back
Connect with prospects looking for products and services like yours — or audiences you haven’t connected with in a while. Lob direct mail helps you turn interest into action.
84%
of marketers say direct mail has
the highest ROI of any channel
68%
of marketers personalize the
mail they send
60%
of consumers have taken action after receiving direct mail
ACQUISITION
Connect with your next customer
Lower your acquisition costs by targeting new customers who look like your best buyers. With Lob direct mail, you can even retarget mystery website browsers with personalized messaging by matching them to valid addresses.
RETENTION
Hold onto customers you've already won over
From luxe mailers promoting your loyalty program benefits to renewal notices, sending direct mail that gets into your customers’ hands at the right moment keeps them engaged and LTV high.
REACTIVATION
Reduce churn and win back former fans
Missing that customer who used to click through every email and act on every offer? Use personalized direct mail and special offers to boost your digital messaging — and remind them how much they miss you too.
Leverage real-time analytics for better performance
Uncover winning strategies by A/B testing every aspect of your direct mail program. QR codes, PURLs, and metatags make it possible to make customer-level decisions that lead to standout conversions.
See how analytics workAcquisition FAQ
Companies can leverage direct mail as a powerful tool for customer acquisition by designing targeted campaigns that reach lookalike audience demographics or locales that mirror their current best customers. By using tools like Lob Audiences, brands can implement customer acquisition tactics that identify potential customers who may benefit from their services and tailor their messaging accordingly. Including attractive offers, such as limited-time discounts or free consultations in mailers, can incentivize recipients to consider their options and take action.
Direct mail can be a valuable tool for customer retention. Companies can use direct mail to retain customers by sending personalized communications and offers to their current customers. This can include reminders for upcoming sales, announcements about local store openings, and information about new services or products. Direct mail provides current customers with a physical reminder of important dates — and discounts.
Direct mail can play a crucial role in reactivating customers. By leveraging customer data and segmentation, companies can target inactive subscribers and shoppers with personalized direct mail pieces that offer incentives to come back or highlight new services that may interest them. For example, a telecommunications company could send a special discount on cable TV packages to a customer who has recently canceled their service.
Businesses can also use direct mail as part of their customer winback strategy by reaching out to lapsed customers who no longer read or subscribe to emails. By sending a compelling and personalized direct mail piece, companies can grab the attention of these customers, reignite their interest, and encourage them to give their services another try.
Supercharge your conversion rates at every funnel stage
