Automotive
Send direct mail that fuels revenue
From special offers to maintenance reminders, send hyper-targeted, actionable mail to take your audience from the mailbox to the dealership.
What good looks like
We’ve helped dozens of automotive companies send direct mail with massive impact. Here’s what we’ve seen work.
Promotions
Send fridge-worthy special offers
According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion.
Maintenance Reminders + Updates
Share essential information
Scale your updates to retain more customers. Lob’s industry-leading delivery gets your mail where it needs to go safely and on time.
Winning Formats
Envelopes
Retail activation
Point to your point of sale
Drive traffic to brick-and-mortar stores for openings and launches. Lob’s hyper-targeting helps you get hyper-local.
Lookbooks
Show off your style
Use multi-panel formats to create compact catalogs highlighting your products and telling your brand story.
Stand out from the digital noise — and your competition
Drive revenue by keeping things personal
Automate personalized mail throughout your customer lifecycle. Lob integrates with your other marketing so you can use your customer data to signal boost or sub-in for your digital campaigns.
See how personalization works
“We’ve seen a 25% increase in order rates from customers that we target with Lob campaigns.”
– Anthony Marino, President
The secret to shoppable mail
Turn scans into sales by adding personalized Lob QR codes to every piece.
Discover QR codesSend mail faster while cutting costs
Automate your direct mail and see major cost savings. Lob integrates with your digital channels so you can use your customer data to trigger sends and get in mailboxes in days instead of weeks.
See our full list of integrationsWhy do so many companies already trust Lob? Because of numbers like these
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50%
Reduction in costs
4X
Increase in
response rates
State of Direct Mail Consumer Insights
84%
of marketers say direct mail has the highest ROI
Automotive FAQs
Automotive marketing is a specific type of marketing that focuses on promoting and selling products and services related to the automotive industry. This can include cars, trucks, motorcycles, car parts, accessories, and maintenance services. Automotive marketing strategies often involve creating targeted advertisements and campaigns to reach potential customers through various channels such as television, radio, print media, direct mail, and digital platforms.
Automotive companies can use direct mail in various ways to promote their products and services. Firstly, they can send out targeted promotional mailers to potential customers based on their demographics, interests, or past purchases. This allows them to reach a specific audience with relevant and personalized messaging.
Secondly, auto dealers can also use direct mail for customer retention by sending out reminders for routine maintenance or special discounts on services. This helps build brand loyalty and encourages customers to return for future needs. Additionally, direct mail enables automotive companies to showcase new or updated products and features through colorful brochures or catalogs sent directly to potential buyers.
Omnichannel is a crucial component of automotive marketing strategies as it allows companies to reach customers through multiple channels and create a seamless experience across all touchpoints. With the rise of digital platforms, customers are now expecting a consistent and integrated experience when interacting with brands.
In the automotive industry, this means utilizing various channels such as social media, websites, emails, direct mail, and physical dealerships to connect with potential buyers at different stages of their buying journey. For example, a customer may research cars online, visit a dealership for a test drive, and then make the final purchase decision after receiving targeted direct mail or social media ads.
A successful omnichannel approach also involves leveraging data and analytics to understand customer behavior and preferences. Lob integrates with CRMs, CDPs, and marketing automation platforms so automotive companies can leverage their data to create effective omnichannel campaigns that include outreach through direct mail.
Direct mail is a powerful tool for automotive companies to acquire new customers.
Here are some ways they can use it effectively:
- Targeted Direct Mail Campaigns: By leveraging data and analytics, automotive companies can identify their target audience and create personalized direct mail campaigns that speak directly to their potential buyers. This could include sending out brochures or catalogs featuring specific car models or highlighting deals and promotions.
- Invitations to Events: Hosting events such as new model launches or test drive events is a great way for automotive companies to attract new customers. Direct mail can be used to invite potential buyers to these events, providing them with an opportunity to experience the brand in person and potentially make a purchase.
- Incentives and Offers: Direct mail can also be used to send out exclusive incentives and offers to potential customers, such as discounts or free services with a purchase. This not only entices customers to consider the brand but also creates a sense of urgency that can lead to a quicker conversion.
- Integrating with Digital Channels: Direct mail doesn't have to exist in isolation. Automotive companies can integrate their direct mail campaigns with digital channels, such as social media or email, by including QR codes or personalized URLs on their mailers. This makes it easier for potential buyers to take action and helps track the effectiveness of the campaign.
Stand out at the mailbox and attract new buyers
