CONNECT DIRECT + DIGITAL
Bring the omnichannel magic to your
customer experience
When it comes to direct mail vs. digital, we believe in yes, and. Lob direct mail boosts the impact of your digital channels and plugs the gaps in your marketing strategy.
84%
of marketers say direct mail has
the highest ROI of any channel
68%
of marketers personalize the
mail they send
60%
of consumers have taken action after receiving direct mail
AUTOMATION + INTEGRATION
Activate your data and automate your sends
Reach action-ready audiences by integrating your existing tools and data sources to automate your Lob direct mail. Choose from our no-code integrations or connect through our award-winning APIs.
See our full list of integrations
Full-Funnel Impact
Expand your reach beyond the inbox
Acquire new customers who look like your best buyers, retarget website visitors by matching them to valid addresses, or cut through digital noise to target lapsed customers who aren’t engaging with emails or ads to extend your omnichannel approach.
See how targeting worksDIGITAL SIGNAL BOOSTING
Power online conversions with shoppable mail
Connect the dots between online and offline interactions. Add Lob QR codes to your campaigns to turn scans into sales. Or use personalized URLs to send customers to unique landing pages.
Learn about high-converting mailOmnichannel marketing FAQ
Omnichannel marketing is a strategy that focuses on providing a consistent customer experience across all channels — online and offline. It integrates touchpoints such as brick-and-mortar locations, websites, social media, mobile apps, and direct mail to create a unified brand experience for customers.
Omnichannel solutions work across industries and have been adopted by the world's most popular brands. A successful omnichannel strategy might start with a social ad that brings customers to a brand's website. After browsing, the customer might be retargeted with a display ad on another website. Or maybe that customer decides to make a purchase. A week later, the brand might decide to send an automated postcard featuring a special offer as a thank you for being a first-time buyer.
The options are endless. The most important thing for an omnichannel strategy is to ensure that the messaging and experience are consistent and personal across all channels. This consistency creates a seamless customer journey that ultimately leads to increased customer loyalty and improved retention.
Direct mail marketing is a strategy that involves sending physical promotional materials, such as postcards, flyers, or catalogs, directly to customers and prospects through the mail. It can be used as part of an omnichannel approach to complement and reinforce digital or offline marketing.
Direct mail is an integral part of any omnichannel strategy. Most brands find it challenging to break through digital noise and crowded inboxes. But direct mail is less saturated, making it a great way to stand out and grab customer attention.
Brands can use direct mail as a way to reinforce their digital messaging or introduce themselves to new customers for the first time. Companies may even use direct mail to drive digital traffic by including QR codes or personalized URLs (PURLs) that lead customers to specific landing pages or offers online.
Some of the reasons direct mail is so effective compared to digital channels, like email, include:
Omnichannel and direct mail can be effective in a variety of industries.
- Retail, ecommerce, and consumer goods companies can use direct mail as part of their overall marketing strategy to drive sales and increase customer engagement.
- Direct mail is also commonly used in the financial services industry for credit card promotions or loan offers.
- The healthcare and insurance sectors benefit from using direct mail to reach potential customers.
- B2B companies can utilize direct mail to target specific businesses or decision-makers within those organizations.
Ultimately, any company from any industry can create a personalized and consistent customer experience across multiple channels.
Send automated direct mail campaigns that boost your digital messaging
