Lob Newsroom

January 17, 2024

Marketers cite direct mail as the highest ROI performing channel for the third consecutive year

84% of marketers recognize direct mail as the most effective ROI-driving channel they use.

July 20, 2023

New Report Reveals Direct Mail as an Effective Channel for Consumer Engagement and Action

Lob, the industry leader in intelligent direct mail for businesses, is pleased to announce the release of the highly anticipated State of Direct Mail Consumer Insights 2023 Report.

June 19, 2023

Lob CEO Leore Avidar featured on the NYSE’s Floor Talk Show to discuss the evolution of junk mail to intelligent mail

Leore discusses the evolution of direct mail and the importance of cultivating a culture of data literacy

April 19, 2023

Lob Launches New Data Intelligence Feature, Enabling Marketers to Increase the Trajectory of Sales Cycles with Targeted Audiences

Lob expands its direct mail automation and analytics platform by incorporating audience intelligence for marketers.

April 11, 2023

Direct Mail Automation Start-Up Hits $100 Million in Revenue Milestone

Leading Intelligent Mail Platform Accelerates Company Growth with Strategic Executive Hires and Nearly 25% Customer Growth

January 26, 2023

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

Lob’s annual 2023 State of Direct Mail Marketers Insights finds investment in the channel is increasing in 2023 as consumers report regularly reading direct mail.

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