State of Direct Mail
Get a pulse check on direct mail and its role in your marketing mix. Our industry-leading annual reports, created in partnership with Comperemedia, are packed with insights from experts and consumers, in-depth analysis, and actionable strategies to keep you ahead of the curve.
What's Inside:
87% of leaders say printing, shipping, and delivery are major blind spots – creating surprise costs for 82% of teams.
See how marketers are gaining visibility into their programs this year.
Every year, more marketers agree direct mail has the best ROI of any channel
What's Inside:
85% of Gen Z and Millennials engage with direct mail, and 67% of them have taken action — such as making a purchase or signing up for a service — as a result.
See what’s driving Gen Z and Millennial engagement in the full State of Direct Mail 2025 report.
What's Inside:
High-ROI teams are 163%+ more likely to have high-quality data for precise targeting.
Learn what what they’re doing to get the most out of every send
What's Inside:
63% of consumers are more likely to engage with direct mail if it is personalized.
Discover how to use personalized mail to amp up your conversions
What's Inside:
82% of businesses chose to increase YoY spend on direct mail
Find out why direct mail is more popular than ever
What's Inside:
80% of consumers share direct mail with their friends and family
Uncover the most sharable formats and messaging
What's Inside:
47% of marketers use customer activity within a specific period to measure results
Discover attribution techniques to get you the most out of your marketing
What's Inside:
62% of consumers say direct mail has inspired them to take action
Learn why the right mail encourages better sales and responses
What's Inside:
Response rates soar to 27% when direct mail and email are combined
Learn omnichannel strategies that keep customers engaged
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