SAVE TIME + RESOURCES
Get more done — while staying lean
Move quickly from concept to mailbox with direct mail automation, no-code integrations, and lightning-fast printing and delivery. Lob is intuitively designed to help you scale your mail.
84%
of marketers say direct mail has
the highest ROI of any channel
68%
of marketers personalize the
mail they send
60%
of consumers have taken action after receiving direct mail
AUTOMATION
Get to the mailbox faster while cutting costs
Automate your direct mail and see up to 85% in cost savings. Lob integrates with your digital channels so you can use your customer data to trigger sends. Eliminate manual workflows and get in mailboxes in days instead of weeks.
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INTEGRATION
Activate your data — and your audience
Connect the dots between online and offline interactions by integrating with your CRM, CDP, or Marketing Automation platform. Choose from our award-winning API or no-code integrations right in your Lob dashboard.
See our full list of integrationsPRINTING + SCALING
Send physical mail with digital ease
Reach your customers in days instead of months. Lob manages end-to-end fulfillment through our world-class Print Delivery Network, so your mail gets out the door fast — without the operational juggling act.
Save on printing and sending
Flat-rate pricing means you can predict, plan, and budget to maximize your ROI. We work with our Print Network to negotiate amazing rates and pass the savings on to you.
Explore savingsMail logistics FAQ
Mail logistics refers to the planning, management, and execution of all activities related to direct mail campaigns. This includes designing and printing the mail pieces, managing customer data and segmentation, coordinating with postal services for delivery, tracking responses and results, and analyzing the effectiveness of the campaign.
Effective mail logistics can help companies save time and resources while ensuring that their targeted audience receives the direct mail piece in a timely manner. It also allows for flexibility in adjusting strategies or targeting based on response rates or other factors. Streamlining logistics through automated direct mail is particularly important for companies that send at high volumes.
With proper mail logistics in place, companies can maximize the impact of their direct mail campaigns and achieve desired results. Overall, effective mail logistics is essential for a successful direct mail program.
The process of direct mailing involves several steps, including:
- Audience segmentation and targeting: Companies must first identify their target audience and segment them based on demographics, interests, past interactions, or other factors to ensure maximum relevance for the direct mail piece.
- Designing the mail piece: The next step is to design a visually appealing and compelling mail piece that conveys the message of the campaign effectively.
- Printing and personalization: Direct mail pieces can be personalized with recipient names, addresses, or other relevant information using variable data printing technology.
- Coordinating with postal services: Companies must work with postal services to determine the most cost-effective and efficient delivery method for their direct mail pieces.
- Tracking responses and results: To measure the success of a direct mail campaign, companies must track responses and analyze the results to make data-driven decisions for future campaigns.
Direct mail automation significantly improves print and mail operations by reducing manual intervention and minimizing errors throughout the process. By automating key steps such as audience segmentation, printing, and personalization, companies can ensure that their direct mail campaigns are executed more efficiently and accurately. This leads to a smoother workflow and less spend.
Additionally, automation allows for real-time tracking and analytics, enabling businesses to evaluate campaign performance as it unfolds. With immediate data at hand, businesses can adjust their tactics on-the-fly, targeting specific demographics more effectively and reallocating resources where needed. Ultimately, adopting automation technologies not only streamlines operations but also enhances the overall effectiveness of direct mail campaigns, fostering better consumer engagement and higher response rates.
Send your mail — triggered, automated, or on-demand — in minutes
