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Measure + Optimize

Mail that's made to measure

Demonstrate the value of every send and find winning strategies with advanced analytics.

See Lob in action:

DETAILED REPORTING

Show off your impact

Gain real-time visibility into the results of every direct mailpiece and every campaign. From dispatch to delivery.

Campaign summary

Get stats including estimated cost, total recipients, and delivered/ undeliverable mailers.

QR code engagement

Understand the impact of your campaigns and unlock valuable customer insights with QR code scan data.

Delivery
speed

Track how quickly your mail moves from being sent to marked as processed for delivery.

Delivery distribution

Analyze where your mail is going and how fast it gets there with a breakdown of mail pieces by state.

“With each campaign we’ve sent, we've seen a higher conversion rate and a slightly lower cost per reactivation. It’s thrilling to see how we’ve improved throughout the quarter.”

– Malin Dettmann-Levin, CRM Lead, Reactivation

Refined Strategies

Make every send better than the last

Uncover winning strategies by testing every aspect of your direct mail program in a few clicks — from images to copy to format to timing. Use QR codes, PURLs, and metatags for more customer-level tracking and precise decision-making.

OmniChannel Impact

Gain integrated insights

Our webhooks make sending real-time data from Lob to your databases and analytics dashboards easy. Use your preferred tools to understand how direct mail boosts your cross-channel strategy.

See our full list of integrations
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Send lightning-fast campaigns that drive results with Lob

Send targeted, lightning-fast campaigns at scale. Take our intuitive platform for a spin.

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