AUTOMATE YOUR MAIL
Get in the hands of your customers
when they're ready for action
Reach your best customers — and prospects that look like them — with automated direct mail that fits seamlessly with your end-to-end marketing strategy.
84%
of marketers say direct mail has
the highest ROI of any channel
68%
of marketers personalize the
mail they send
60%
of consumers have taken action after receiving direct mail
REAL-TIME TARGETING
Connect with action-ready audiences
Drive ROI in record time by reaching customers at the perfect moment — at any scale. Send automated direct mail marketing to targeted audiences based on custom events in Lob or your own marketing automation platform.
See how targeting works
OPERATIONAL EASE
Leave logistical hurdles in the dust
Increase productivity by sending automated direct mail marketing that dynamically responds and adapts to your customers’ signals. Lob handles the printing and delivery process for you so you can focus on growing your business.
See how printing worksLIFECYCLE MARKETING
Keep your conversations going — then track the impact
Add direct mail to your lifecycle journeys to amplify your email, push, and SMS outreach offline. Lob lets you send automated mailpieces as easily as you send automated emails. Then, use Lob’s advanced analytics to hone your strategy.
See how analytics workFull-funnel marketing FAQ
A full-funnel approach to marketing is a strategy that targets potential customers at every stage of their buying journey, from initial awareness to post-purchase loyalty. This approach ensures that marketing efforts are tailored to meet the specific needs and behaviors of customers as they move through the funnel, increasing the likelihood of conversion and long-term engagement.
Full-funnel automation uses technology to automate marketing tasks along the customer journey. Rather than relying on batch and blast campaigns and cohort segmentation, full-funnel automation allows marketers to deliver personalized and timely messages to customers at every stage of the buying process without extra lift and manual processes.
The process may include email, social media, SMS, direct mail, and other channels to deliver a consistent message and guide customers through the funnel. Automation also allows for data collection and analysis, helping companies better understand their customers' behaviors and preferences.
A successful full-funnel strategy might start with a social ad that brings customers to a brand's website at the awareness stage. After browsing, the customer might be retargeted with a display ad on another website during the consideration stage. Or maybe that customer decides to make a purchase and enters the conversion stage. A week later, the brand might decide to send an automated postcard featuring a special offer as a thank you for being a first-time buyer. The customer decides to use the offer and enters the loyalty stage.
Direct mail is a powerful tool that can be used at any stage of the marketing funnel to reach and engage customers. Here's how it fits into a full-funnel marketing strategy:
- Awareness: Direct mail can be used to introduce your brand or product to lookalike audiences.
- Consideration: You can use direct mail retargeting to reach out to anonymous website visitors and provide more detail about your brand.
- Conversion: Direct mail can include special offers or promotions that encourage customers to take action and make a purchase. Use a QR code and a clear CTA to make conversion even easier.
- Loyalty: Sending a post-purchase follow-up postcard with a special offer can help to strengthen customer loyalty and encourage repeat purchases.
- Advocacy: Direct mail can also be used as a tool for customer advocacy. In fact 69% of consumers have shared direct mail with friends or family according to the 2024 State of Direct Mail Consumer Insights report.
Send automated direct mail campaigns that massively boost conversion rates
