Marketing glossary:
Direct mail marketing

Direct mail marketing is a type of direct marketing that involves using physical mail to promote products, services, or events to potential customers. Direct mail marketing can take many forms, including postcards, flyers, catalogs, or letters, and can be targeted to a specific audience based on demographic, geographic, or psychographic information. The goal of direct mail marketing is to generate leads, sales, or brand awareness, and it often includes a call to action, such as a special offer, coupon, or request for further information. Direct mail marketing is cost-effective, measurable, and provides a tangible form of communication that can be easily referenced and saved by the recipient.