Marketing glossary:
Direct mail postcards

Direct mail postcards are a type of direct mail marketing material that are sent directly to the homes or businesses of potential customers. Postcards are a cost-effective and tangible form of advertising that can be used to promote products, services, events, or brand awareness. Direct mail postcards often include eye-catching graphics, bold text, and a clear call to action, such as a special offer or coupon. They are often targeted to a specific audience based on demographic, geographic, or psychographic information and can be used in conjunction with other marketing channels, such as email, social media, or online advertising. Direct mail postcards can be easily measured and analyzed for effectiveness, making them a valuable tool for marketers looking to reach their target audience and achieve their marketing goals.