Marketing glossary:
Intelligent direct mail

Intelligent direct mail refers to a type of direct mail marketing that leverages advanced data analytics and technology to create highly personalized and targeted campaigns. Intelligent direct mail campaigns use customer data and insights to create relevant and personalized messaging that resonates with the target audience. This type of direct mail marketing combines traditional direct mail techniques with data-driven insights and automation to improve the accuracy and effectiveness of the campaigns. By using data-driven strategies and personalization, intelligent direct mail helps marketers reach their target audience more effectively and improve their return on investment. The use of technology and data analytics in direct mail marketing allows for real-time tracking and measurement of campaign results, which can be used to optimize future campaigns and improve overall marketing performance.