Stay current with the latest direct mail marketing terms.
Direct mail advertising
Direct mail advertising is a marketing strategy that involves sending promotional materials, such as catalogs, flyers, or postcards, directly to the homes or businesses of potential customers. Direct mail advertising aims to reach a specific target audience and generate sales or leads through personalized, tangible messaging. Direct mail advertising can be cost-effective and measurable, often including a call to action, such as a promotion or special offer.
