Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Imperfect Foods

Imperfect Foods, founded in San Francisco, delivers groceries to an entire neighborhood in one trip, with one van—helping avoid harmful CO2 emissions and extra trips to the grocery store.

In this best direct mail campaign example, Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses both a QR code and a promotion code with the same offer of $25 off the first four orders a new customer makes.

As a value add, the postcard also offers tips for keeping food fresh and fabulous as part of the company's sustainability efforts.

Get tips for using QR codes to track your direct mail campaigns in this helpful post.

See their story
Direct mail campaign with QR code
Imperfect Foods direct mail campaign with QR code
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

San Francisco Zoo
Letters

San Francisco Zoo

In this Best Direct Mail Campaign, the San Francisco Zoo uses the power of direct mail marketing and email to drive membership renewals.

Beyond Yoga
Self-Mailers

Beyond Yoga

Learn how Beyond Yoga uses a direct mail self-mailer to acquire new customers in this best direct mail campaign featuring eye-catching imagery.

iExit
Letters

iExit

Learn how iExit uses direct mail letter campaigns to acquire new customers and fuel growth and recurring revenue.