Imperfect Foods, founded in San Francisco, delivers groceries to an entire neighborhood in one trip, with one van—helping avoid harmful CO2 emissions and extra trips to the grocery store.
In this best direct mail campaign example, Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses both a QR code and a promotion code with the same offer of $25 off the first four orders a new customer makes.
As a value add, the postcard also offers tips for keeping food fresh and fabulous as part of the company's sustainability efforts.
Get tips for using QR codes to track your direct mail campaigns in this helpful post.
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For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
Housecall Pro uses 4x6 direct mail postcards as its primary direct mail format. Its data shows that this size postcard offers the best conversion.
