Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online. Formerly known as CSN Stores, it was founded in 2002, and currently offers 14 million items from more than 11,000 global suppliers.
Wayfair effectively uses a direct mail postcard in this campaign for home office items to capitalize on the work from home trend. Wayfair also extends an additional 10% off discount for first time purchases to help acquire new customers with this offer.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Discover how OSF Healthcare uses direct mail postcards in its new customer acquisition campaign to promote OSF Healthcare for busy, local families.
In this Best Direct Mail Campaign, the San Francisco Zoo uses the power of direct mail marketing and email to drive membership renewals.
Calm uses a direct mail postcard designed to convert that features imagery of a relaxed looking person, plus, a custom URL to acquire new subscribers.
