Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online. Formerly known as CSN Stores, it was founded in 2002, and currently offers 14 million items from more than 11,000 global suppliers.
Wayfair effectively uses a direct mail postcard in this campaign for home office items to capitalize on the work from home trend. Wayfair also extends an additional 10% off discount for first time purchases to help acquire new customers with this offer.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how Madison Reed created an effective best direct mail campaign in its marketing efforts.
Learn how the San Diego Food Bank used a direct mail letter as part of its Thanksgiving fundraising campaign to reach donors and drive donations.
In this best direct mail campaign, we examine a customer retention example from American Express. See what works in this direct mail marketing campaign.
