If anyone knows how to do the holidays, it's retail behemoth, Amazon. The e-commerce giant sent its holiday gift catalog brimming with over 600 toys and gifts to consumers. The genius of this gift guide are the QR codes on each page that take the recipient to the specific product page on Amazon making conversions from the catalog as easy as scanning the code and adding to cart. This festive catalog is an excellent example of a direct mail campaign flawlessly executed.
The direct mail catalog also includes kid-friendly elements like stickers to mark preferred gifts. Great job, Amazon.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how Naked Wines uses intelligent direct mail to automate and personalize direct mail to ensure members get the most out of their memberships.
Sweater, the VC fund for everyone, uses direct mail postcards to drive investors to online reports and fund updates.
See how Shutterfly uses direct mail and SMS marketing together in this example of a best direct mail campaign.