If anyone knows how to do the holidays, it's retail behemoth, Amazon. The e-commerce giant sent its holiday gift catalog brimming with over 600 toys and gifts to consumers. The genius of this gift guide are the QR codes on each page that take the recipient to the specific product page on Amazon making conversions from the catalog as easy as scanning the code and adding to cart. This festive catalog is an excellent example of a direct mail campaign flawlessly executed.
The direct mail catalog also includes kid-friendly elements like stickers to mark preferred gifts. Great job, Amazon.
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
AT&T Mobility uses a direct mail letter as part of its customer acquisition campaign with an offer for its AT&T TV streaming service.
In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
In this best direct mail campaigns example, Vanguard uses a direct mail letter to promote its personal financial advisor service.
