The United States Postal Service, also known as the Post Office, U.S. Mail, or Postal Service, is an independent agency of the executive branch of the United States federal government responsible for providing postal service in the United States.
The United States Postal Service used a direct mail marketing offer to reach consumers just in time for the holiday season with multiple offers in one mailpiece. From holiday stamps to special gifts to tracking packages and a touching movie about Operation Santa, this best direct mail campaign delivered.
Source: Who's Mailing What!
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In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.
Hudson Grace uses a unique direct mail postcard with a sensory element to introduce and promote its Sweet Basil kitchen candle.
