Macy's, the American retail giant founded in 1858 knows a little something about the holidays. The Macy's Thanksgiving Day Parade is an annual parade in New York City and first took place in 1924. The parade serves as a sort of unofficial kick off to the holiday season.
In this Best Direct Mail Campaign example, Macy's dispatches a direct mail self-mailer to customers, featuring exclusive Black Friday and Cyber Monday offers. To facilitate the redemption of these offers, Macy's includes scannable barcodes, promo codes, and Star Passes, all of which can be used in-store and online, seamlessly bridging the gap between the offline and online shopping experiences.
Source: Who's Mailing What!
.png)
.png)
.png)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.
In this Best Direct Mail Campaign example, Macy's dispatches a direct mail self-mailer to customers with exclusive Black Friday and Cyber Monday offers.
