Hudson Grace is a San Francisco-based brand selling home decor, entertaining and gift products that was acquired by Crate & Barrel in 2019. The brand uses a unique direct mail postcard with a sensory element to introduce and promote its Sweet Basil kitchen candle. The direct mail piece also contains a barcode to shop the candle and a QR code to scan to explore the brands other candle offerings.
According to data from the 2024 State of Direct Mail Marketing, customer retention and acquisition campaigns account for 50% of campaign sends and letters and postcards are the most popular direct mail formats.
Bonus: Learn more about the power of scent in direct mail from our friends at Who's Mailing What.
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Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.
In this Best Direct Mail Campaign example , Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays.
AT&T Mobility uses a direct mail letter as part of its customer acquisition campaign with an offer for its AT&T TV streaming service.
