EF Go Ahead Tours, a group tour company based in Cambridge, MA, used both direct mail and email as part of an omnichannel marketing campaign. The email complimented the direct mail component and allowed for recipients to flip through the catalog to learn more about the tours or visit the website for more information and then easily book a tour.
This campaign was executed beautifully with stunning visuals, persuasive copy, and featured an offer that's hard to resist.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Learn how the San Diego Food Bank used a direct mail letter as part of its Thanksgiving fundraising campaign to reach donors and drive donations.
See how the San Francisco Symphony used multiple marketing channels, including direct mail, for one campaign.
See how Naked Wines uses intelligent direct mail to automate and personalize direct mail to ensure members get the most out of their memberships.
