The San Francisco Symphony knows how to orchestrate a beautiful marketing campaign across many marketing channels, including direct mail. The Symphony used a mix of email and direct mail to promote its Winter Sale.
Not only did it use multiple marketing channels, it tested out different mediums on those channels. For direct mail, the San Francisco Symphony used both letters and postcards in this best direct mail campaign.
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In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer.
For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
In this Best Direct Mail Campaign example, Macy's dispatches a direct mail self-mailer to customers with exclusive Black Friday and Cyber Monday offers.
