Caviar is an on-demand food delivery platform that provides food delivery from the best local restaurants promptly.
Caviar uses direct mail postcards to acquire new customers with marketing offers.
Source: Who's Mailing What!

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Next Insurance uses a direct mail self-mailer to acquire new small business customers. Next Insurance effectively uses a variety of calls to action.

PetMeds uses a direct mail postcard in a retention campaign targeting at existing customers to incentivize them to make a repeat purchase.

Brooklinen uses a direct mail postcard in this best direct mail campaign example as part of a customer retention/winback campaign.