Caviar is an on-demand food delivery platform that provides food delivery from the best local restaurants promptly.
Caviar uses direct mail postcards to acquire new customers with marketing offers.
Source: Who's Mailing What!

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Ulta Beauty used a direct mail marketing offer to share its holiday gift guide with potential gift buyers for the holiday season.

BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.

Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers to purchase eyeglasses.