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OneBlood

In this best direct mail example, OneBlood blood donation center servicing Tampa Bay, South, Southeast and Central Florida area

OneBlood uses several tactics in this campaign to enable recipients of the direct mail postcard to take action including a custom URL, a QR code, and offer of gift card, t-shirt and a wellness checkup.

Source: Who's Mailing What!

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In this Best Direct Mail Marketing Campaign example, T-Mobile uses a direct mail letter in a customer acquisition campaign and includes personalization.