ThirdLove is an American lingerie company founded by Heidi Zak and her husband David Spector in 2013. The brand is known for marketing body positivity and offering size-inclusive bras.
ThirdLove uses intelligent direct mail to re-engage customers who have unsubscribed from its email list. ThirdLove uses direct mail postcards personalized based on a customer's prior purchase history in its automated reactivation campaign. The campaigns produce some of the highest response rates of any campaigns ThirdLove sends.

See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.


Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.

Looking for a great holiday direct mail campaign? Check out this example from ASPCA.

In this Best Direct Mail Campaign example, Omaha Steaks uses a direct mail postcard to promote its Cyber Monday promotion.