Oportun is a California based consumer banking company. Since 2006, it has helped members save an average of over $1,800 a year, and has established credit history for 1.1 million people, and provided 6.3 million loans and credit cards.
In this best direct mail campaign example, Oportun uses a direct mail letter to offer recipients a prequalified loan. The letter contains multiple ways for consumers to take action from visiting a physical location (personalized for each recipient) to scanning a QR code or calling via a 1-888 phone number and providing a unique code.
Did you know 39% of consumers are likely to scan a QR code on a piece of direct mail and take action? Get more direct mail consumer insights in our latest State of Direct Mail Consumer Insights report.
Source: Who's Mailing What!
-1.avif)
-2.avif)
-1.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Learn how Valvoline pairs direct mail postcards and email marketing together to drive conversions from its existing user base.
Daily Harvest's direct mail campaign encourages recipients to recycle the piece after use, and prominently features its use of FSC sourced paper.
Hudson Grace uses a unique direct mail postcard with a sensory element to introduce and promote its Sweet Basil kitchen candle.
