Oportun is a California based consumer banking company. Since 2006, it has helped members save an average of over $1,800 a year, and has established credit history for 1.1 million people, and provided 6.3 million loans and credit cards.
In this best direct mail campaign example, Oportun uses a direct mail letter to offer recipients a prequalified loan. The letter contains multiple ways for consumers to take action from visiting a physical location (personalized for each recipient) to scanning a QR code or calling via a 1-888 phone number and providing a unique code.
Did you know 39% of consumers are likely to scan a QR code on a piece of direct mail and take action? Get more direct mail consumer insights in our latest State of Direct Mail Consumer Insights report.
Source: Who's Mailing What!
-1.avif)
-2.avif)
-1.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how Xfinity uses a direct mail letter that includes multiple ways to take advantage of the offer as part of its upsell campaign to existing customers.
Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.
Girl Scouts uses a direct mail postcard campaign to acquire new members in this best direct mail non-profit campaign.
