Express, Inc. is an American fashion retailer. The company operates an omnichannel platform as well as physical and online stores.
In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer. The self-mailer promotes the brand's jeans assortment and offers recipients $5 in Express cash to use toward a qualifying purchase.
Express could make this campaign even more effective by personalizing the mailer and including a QR code to get consumers to take action.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Discover how OSF Healthcare uses direct mail postcards in its new customer acquisition campaign to promote OSF Healthcare for busy, local families.
Exploring the best direct mail campaigns: The USPS used a direct mail marketing offer to reach consumers just in time for the holiday season. Learn more.
Mint Mobile uses a direct mail postcard as part of its customer acquisition campaign featuring cheerful imagery, a BOGO offer for three months of service.