Sweater is known as a VC fund for everyone, and similar to a VC firm, Sweater pools investor money to invest into high-growth startups.
In this best direct mail example, Sweater uses a direct mail postcard format to reach its Cashmere Fund investors to encourage them to access their report and other fund documents online.
The postcard includes a QR code to be taken directly to the report, as well as a custom URL. Driving investors to view reports online is an excellent way to conserve natural resources and promote sustainability. The State of Direct Mail Consumer Insights Report notes that 54% of consumers agree they are more likely to purchase from a brand that prioritizes sustainability.
%402x.avif)
%402x.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.
See how ZipRecruiter used a snap pack in its direct mail marketing efforts to acquire new customers.
See how United Healthcare uses direct mail campaigns to stay top-of-mind and encourage subscribers to book a visit.
