Disney+ is an American subscription video on-demand over-the-top streaming media service owned and operated by Disney Streaming, the streaming division of Disney Entertainment.
In this Best Direct Mail Campaign example, Disney+ uses a direct mail postcard for its new customer acquisition efforts. The direct mail piece showcases eye-catching visuals of popular shows and movies available for streaming from the brand. To keep consumers focused and make redemption simple, Disney+ includes a single CTA and mode of redemption via a custom URL with a unique offer code.
Source: Comperemedia
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