Peloton is an American exercise equipment and media company based in New York City. The company's products are stationary bicycles, treadmills, and indoor rowers equipped with Internet-connected touch screens that stream live and on-demand fitness classes through a subscription service.
Peloton appeals to its health-conscious user base with a new customer acquisition campaign that utilizes a direct mail postcard with an offer to save between $200-$300 when making a qualifying purchase. The promotion was a holiday offer over Black Friday/Cyber Monday. The direct mail postcard features compelling health and wellness focused imagery of people using the equipment, as well as three ways to take advantage of the offer including a QR code, a phone number, and a URL.
Creative source: Who's Mailing What!
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See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
See how travel company EF Go Ahead uses direct mail alongside email marketing to drive conversions.
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UnitedHealthcare Hearing uses a direct mail self-mailer to reach potential patients on their journey to better hearing.
