Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Peloton

Peloton is an American exercise equipment and media company based in New York City. The company's products are stationary bicycles, treadmills, and indoor rowers equipped with Internet-connected touch screens that stream live and on-demand fitness classes through a subscription service.

Peloton appeals to its health-conscious user base with a new customer acquisition campaign that utilizes a direct mail postcard with an offer to save between $200-$300 when making a qualifying purchase. The promotion was a holiday offer over Black Friday/Cyber Monday. The direct mail postcard features compelling health and wellness focused imagery of people using the equipment, as well as three ways to take advantage of the offer including a QR code, a phone number, and a URL.

Creative source: Who's Mailing What!

See their story
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

Sam's Club
Postcards

Sam's Club

Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.

Wayfair
Postcards

Wayfair

Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.

Mint Mobile
Postcards

Mint Mobile

Mint Mobile uses a direct mail postcard as part of its customer acquisition campaign featuring cheerful imagery, a BOGO offer for three months of service.