Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Peloton

Peloton is an American exercise equipment and media company based in New York City. The company's products are stationary bicycles, treadmills, and indoor rowers equipped with Internet-connected touch screens that stream live and on-demand fitness classes through a subscription service.

Peloton appeals to its health-conscious user base with a new customer acquisition campaign that utilizes a direct mail postcard with an offer to save between $200-$300 when making a qualifying purchase. The promotion was a holiday offer over Black Friday/Cyber Monday. The direct mail postcard features compelling health and wellness focused imagery of people using the equipment, as well as three ways to take advantage of the offer including a QR code, a phone number, and a URL.

Creative source: Who's Mailing What!

See their story
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

Humana
Self-Mailers

Humana

See how Humana uses the direct mail format of a snap pack to capture customers' attention.

Disney Plus
Postcards

Disney Plus

In this Best Direct Mail Campaign example, Disney+ uses a direct mail postcard for its new customer acquisition efforts.

Couchsurfing
Postcards

Couchsurfing

Learn how CouchSurfing, a social networking and hospitality exchange service, uses direct mail postcards for address verification.