The Vanguard Group, Inc. is an American registered investment advisor based in Malvern, Pennsylvania, with about $8 trillion in global assets.
In this best direct mail campaigns example, Vanguard uses a direct mail letter to promote its personal financial advisor service. Vanguard employs a custom URL and QR code and a phone number to provide multiple ways for consumers to take action and provide its team the ability to track conversions on this campaign.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this best direct mail campaigns example, Vanguard uses a direct mail letter to promote its personal financial advisor service.
In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.