brooklinen was built to deliver simple, beautiful, high-quality home essentials at a fair price. Known for its internet famous sheets, the brand delivers direct to consumers and through its brick and mortar locations.
brooklinen uses a direct mail postcard in this best direct mail campaign example as part of a customer retention/winback campaign to tempt customers to make a repeat purchase. Playing off pop culture, brooklinen uses the copy, "Miss you. Mean it." and provides an offer of 15% off a purchase of $100+.
Brooklinen provides consumers a QR code and a promo code to get the discount. According to the 2023 State of Direct Mail, 41% of respondents are using QR codes to help measure direct mail conversions.
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Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how OPositiv uses direct mail postcards to drive repeat purchases in this best direct mail campaign.
OneBlood uses a direct mail postcard to get doors to participate in its blood drive. This best direct mail campaign uses QR codes and custom URLs.
Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members.
