The Farmer's Dog uses direct mail in its new customer acquisition campaigns. The fresh, healthy, dog food subscription brand uses a direct mail postcard in this best direct mail campaign.
The postcard features compelling imagery comparing and contrasting its food with dry, unappealing dog food to compel pet owners who want to provide the best for their furry friends. The postcard also features a prominent QR code for redemption ease, a significant discount offer, and a list of benefits. Lastly, the postcard features a testimonial and press logos for more proof points.
The State of Direct Mail Consumer Insights Report shares that 39% of consumers will use a QR code to redeem an offer or promotion. This figure rises to 44% for those aged 35-54 and over half (51%) for those aged 18-34. Additionally, 65% report that an offer or promotion motivated them to take action. Looks like The Farmer's Dog is spot on.
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