In this Best Direct Mail Campaign example, VCA Animal Hospital pairs direct mail marketing and email to encourage pet owners to bring their pets in for vaccinations.
VCA Animal Hospital uses a direct mail postcard personalized with the pet's first name and has a reminder of the needed vaccinations on the back-side of the postcard. The postcard has both the phone number and the URL of the website to make it easy to take action and schedule an appointment.
VCA Animal Hospital also uses an email touchpoint which is also personalized with the pet's name and needed vaccinations.
Direct mail is a powerful channel. However, it's most effective when used alongside your digital tactics, like email.
Get more direct mail insights from the State of Direct Mail Consumer Insights Report.
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