VentureStack , a real-estate investment firm, uses Lob automated direct mail in its new customer acquisition campaign for its home buying company, Green Street Home buyers. It found near immediate success with a two-page letter. On the first page, VentureStack introduces its services and benefits. The second page provides the company's qualifications and the properties it’s purchased in the area. Lastly, it includes a trackable link to its website and an image of the person the prospect would be working with to give it a personal, human touch.
VentureStack has also had success using direct mail postcards. Its postcard includes a QR code to drive traffic to its website leading prospects to fill out a form. It then uses a Facebook pixel and pixels on its website to retarget and capture leads that way.
Read VentureStack's direct mail campaign success story and see why it shifted 90% of its marketing budget to direct mail here.
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See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
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