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Lob & Salesforce

Level up your omnichannel campaigns with intelligent direct mail from Lob—in concert with the CRM you trust.

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Flexible integration options

Optimized for your direct mail strategy, technology stack, and available resources

  • From within the Lob dashboard, authenticate your account and easily set up & manage trigger-based direct mail campaigns
  • Advanced SFDC users can integrate Lob into Salesforce via External Services.
  • A third-party app is also available to implement simple point-and-click configuration and automation .
Screenshot of Lob Dashboard showing Salesforce integration

Blaze conversion trails and make your spend go further

Optimize your performance and spending to drive more conversions with trigger-based, targeted direct mail and predictable, flat-rate pricing you can bank on.

67% of marketers say direct mail delivers the highest ROI of any channel they use.

Increase response rates with hyper-personalized campaigns

  • 68% of consumers are more likely to engage with a direct mail message when it is personalized to them
  • Use your customer data to customize each mailpiece to the recipient with limitless options for copy, images, promotions, and offers
  • Trigger individual mailpieces based on events in Salesforce to connect with your customer at a specific point in their journey

“With Lob for Salesforce, we’re spending half as much money, and processes are smoother, giving staff more time to focus on our mission.”

Morgan Bryan
Development Coordinator, Travis Manion Foundation

Retain customers like a pro.
‍Get The Modern Marketers Guide to Customer Retention with Direct Mail ->

Work smarter, not harder

Continuously optimize direct mail campaigns with real-time performance and attribution data.

  • Dynamically generate individual QR codes and PURLS to track engagement
  • Quickly A/B test and refine messages to increase engagement and conversions
  • Generate advanced attribution reports for a clear view of performance
screenshot of Lob Dashboard showing a graph of Mail Analytics

Reduce security and compliance risk

Customer information is often sent to legacy printers in a non-secure format leaving you prone to risk.

  • Our industry-leading security is trusted by Fortune 500 companies and built into every aspect of Lob.
  • SOC 2 Type 2 and HIPAA, and GDPR compliant
  • Signed webhooks with HMAC signatures
  • Integrated directly with data sources to protect customer data
More on Security->

The Lob promise:
100% carbon neutral

Learn more

More direct mail resources

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EBOOK

State of Direct Mail for Marketers

Our 2022 survey of 150+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.

EBOOK

State of Direct Mail Consumer Insights

Our 2022 survey of 2,100+ US consumers age 18+ to understand their usage of, attitudes toward, and preferences around direct mail.

EBOOK

Direct Mail’s Great Digital Transformation: A fireside chat with Verizon

As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.

View all resources