The Best Holiday Direct Mail Templates For Businesses

Why design and format matter for holiday direct mail

The holidays aren’t just about sending direct mail - it’s about making it memorable. With the right design and format, a simple mailer can become something truly special. Eye-catching visuals and interactive features can grab attention, leave a lasting impression, and keep your brand front and center during the busiest time of year.

Did you know?

• 84% of brands say direct mail delivers the best ROI during the holidays.
• 65% of customers are more likely to engage with direct mail from a brand they recognize.

Sending beautifully designed, tactile postcards this holiday season helps you stand out and create meaningful moments.

Features of Lob’s holiday postcard templates

Lob’s holiday postcard templates make it simple to deliver high-quality, personalized mail. Whether you’re thanking loyal customers, engaging prospects, or surprising vendors, our templates bring creativity and strategy together for maximum impact.

Here’s why these templates are a must-have for your holiday campaigns:

• Customizable design: Personalize every detail, from fonts to messaging, to reflect your brand and holiday spirit.
• Merge variables: Add recipient names, company names, or unique details for a personal touch.
• Seamless omnichannel integration: Use Lob’s API to automate sending, track delivery, and connect your campaigns across digital and physical channels.
• Time-saving templates: Choose from pre-designed templates, so you can focus on crafting your message.

The best holiday direct mail templates for businesses

1. Classic Holiday Postcard

Perfect for lifecycle marketing, this timeless design helps you express gratitude and share holiday cheer with customers, colleagues, or vendors.

Explore a variety of design templates and resources in our template gallery to create the perfect piece.

Pro Tip: Add a QR code that links to a personalized landing page with a holiday discount or exclusive offer.

2. Holiday Snow Postcard

A wintery design that creates warm connections with its seasonal aesthetic. Ideal for spreading goodwill and nurturing relationships with a tangible, heartfelt touch.

• Mail type: Holiday postcard
• Suggested variables:some text
  • Recipient name
  • Company name
• Design resources:some text
  • 4x6 Design PDF
  • HTML Front | Back
  • Download artwork files (ZIP)

Pro Tip: Segment your audience with your CRM to target VIP customers or lapsed clients with exclusive offers that make them feel special.

How to create high-conversion direct mail postcards 

Combine direct mail with email for a seamless experience

When direct mail is integrated with your omnichannel strategy, it amplifies your efforts and delivers results across the customer journey.

For example, send an email offering early holiday discounts, then follow it up with a direct mail postcard to reinforce the message. Or reverse it: start with direct mail and use email reminders to drive urgency.

Best Practice: Include QR codes or personalized URLs on your postcards to make it easy for recipients to take action, track their engagement, and connect the physical and digital channels.

Create engaging CTAs for holiday postcards

Direct mail is more effective when it guides customers with clear, action-oriented CTAs. Here are some ideas to inspire your holiday campaigns:

• Limited-time offers:
  “Shop now —24 hours only!” or “Scan the QR code for 50% off. Offer ends tonight!”
  Use urgency to encourage immediate action.
• Exclusive VIP perks:
  “As one of our VIPs, you’re invited to early access for our holiday sale. Scan the code and start shopping before everyone else!”
  Build loyalty by making your audience feel special.
• Reconnect with lapsed customers:
  “We miss you! Here’s a personalized discount just for you. Scan the QR code to unlock your offer.”
  Use CRM data to personalize discounts based on past shopping behavior.

Make it personal for better results

Personalization is key to successful holiday direct mail. With Lob, you can go beyond using just names – segment your audience, tailor messages to customer behavior, and create an experience that feels intimate and thoughtful.

Examples:

• Special deals for returning customers: Offer discounts based on their past purchases.
• Geographic targeting: Use maps to guide customers to their nearest store.
• Product recommendations: Suggest items based on shopping history to drive conversions.

Create memorable moments this holiday season

The holidays are all about connection and gratitude. With easy-to-use holiday postcard templates, you can create campaigns that not only stand out but also build stronger relationships and boost engagement. From classic designs to personalized touches, Direct mail is the perfect way to spread holiday cheer this season!

Get started with Lob’s holiday templates today.

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