Introducing Booklets, the Newest Mail Format from Lob  

Getting results from your direct mail strategy means sending the right piece to the right audience at the right time. Our booklet mailers give you a new option for experimenting with the right format for the job. Capture the attention of customers and prospects in a format designed for rich visuals and robust storytelling.

Get to know the booklet mailer

Our new booklet format is 8.375” x 5.375” and features multiple panels. It’s compact enough to be portable and has plenty of real estate for storytelling. You can access it in the Lob dashboard or through the Lob API. 

To see a sample and access design resources, visit our Template Gallery. Or dive into the details in Lob’s Help Center.

See booklets in action

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Why we love booklets 

Think of booklets as slightly more condensed versions of direct mail catalogs. They combine the sleekness of a brochure with the richer content of a catalog mailer to capture your audience’s attention and imagination.

Grab attention

Digest booklets, with their magazine-like feel, draw readers in and encourage customers and prospects to spend more time with your content.

Tell your story

With multiple pages, you can dive deep into your brand’s story and showcase your offerings. Include short articles, case studies, or detailed product descriptions to draw readers in.

Be flexible

Booklet mailers are suitable for all kinds of content. Whether you’re promoting retail products or sending investors your annual report, this format offers you endless options for showcasing visuals and text.

Make it sharable 

Compact and easy to handle, booklets are portable and perfect to pass on to colleagues, friends, or family members. 

Boosts Credibility 

A well-designed booklet looks and feels premium. It’s the perfect format for building trust and enhancing your brand image. 

A few popular ways to use booklets

Booklet mailers are popular across various industries. Try them to see if they’re right for your brand. Here are a few use cases:

• Retail: Booklets are perfect for creating miniature catalogs showcasing apparel, home and garden items, health and beauty products, and specialty foods.
• Healthcare and insurance: Use booklets to inform professionals and patients about medical products or account offerings. 
• Higher education: Booklets are popular with universities and colleges as admissions tools or to provide details about courses. 
• Real estate: If you’re an agent or a broker, booklets are ideal for presenting your properties with detailed descriptions and eye-catching imagery. 
• Financial services: Banks and other financial institutions can use digest booklets to explain services or create eye-catching annual reports.

Get started

Booklets may be a good fit for you if you need rich storytelling and high engagement. Or try one of our other new mail types. We’re always expanding our offerings to make sure you can match your mailpieces to your business and audience needs. 

At Lob, we know that providing a variety of mail format options empowers you to experiment and continually improve campaign performance through testing and optimization. With every new mail format you try, you gain insights that help refine your direct mail approach, ensuring your mail doesn't just land in the hands of your customers — it stands out and converts.

Curious to find the best mail formats for your needs? Contact us today to explore our offerings.

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