Getting results from your direct mail strategy means sending the right piece to the right audience at the right time. Our booklet mailers give you a new option for experimenting with the right format for the job. Capture the attention of customers and prospects in a format designed for rich visuals and robust storytelling.
Our new booklet format is 8.375” x 5.375” and features multiple panels. It’s compact enough to be portable and has plenty of real estate for storytelling. You can access it in the Lob dashboard or through the Lob API.
To see a sample and access design resources, visit our Template Gallery. Or dive into the details in Lob’s Help Center.
Think of booklets as slightly more condensed versions of direct mail catalogs. They combine the sleekness of a brochure with the richer content of a catalog mailer to capture your audience’s attention and imagination.
Digest booklets, with their magazine-like feel, draw readers in and encourage customers and prospects to spend more time with your content.
With multiple pages, you can dive deep into your brand’s story and showcase your offerings. Include short articles, case studies, or detailed product descriptions to draw readers in.
Booklet mailers are suitable for all kinds of content. Whether you’re promoting retail products or sending investors your annual report, this format offers you endless options for showcasing visuals and text.
Compact and easy to handle, booklets are portable and perfect to pass on to colleagues, friends, or family members.
A well-designed booklet looks and feels premium. It’s the perfect format for building trust and enhancing your brand image.
Booklet mailers are popular across various industries. Try them to see if they’re right for your brand. Here are a few use cases:
Booklets may be a good fit for you if you need rich storytelling and high engagement. Or try one of our other new mail types. We’re always expanding our offerings to make sure you can match your mailpieces to your business and audience needs.
At Lob, we know that providing a variety of mail format options empowers you to experiment and continually improve campaign performance through testing and optimization. With every new mail format you try, you gain insights that help refine your direct mail approach, ensuring your mail doesn't just land in the hands of your customers — it stands out and converts.
Curious to find the best mail formats for your needs? Contact us today to explore our offerings.
