Everything You Need to Know About the USPS Integrated Technology Promotion

Everything You Need to Know About the USPS Integrated Technology Promotion

‍If you’re feeling the pressure of rising postage costs, you’re not alone. Starting June 1, Lob and USPS are offering one powerful way to help offset those costs: the USPS Integrated Technology promotion. It’s more than just a discount, it’s a chance to blend physical and digital marketing in creative, conversion-ready ways. 

As USPS’s Mail Service Provider of the Year, Lob works closely with the postal service to make promotions like this easy to access and even easier to execute. Whether you’re looking to drive conversions, personalize experiences, or test new tech, this promotion offers both savings and innovation. Here’s what you need to know to get started.

What is the USPS Integrated Technology promotion?

The USPS Integrated Technology promotion rewards marketers who incorporate digital experiences into their direct mail campaigns. Running from June 1 to December 31, 2025, this promotion gives eligible mailers a 3% discount for using technologies like QR codes, AI-generated content, augmented reality, or voice assistant prompts.

With Lob, you can activate four technology-enhanced experiences that qualify:

• Mobile shopping: Use QR codes to lead customers to mobile-optimized sites that showcase and sell physical products. (Credit card applications are eligible.)
  
  
• Artificial intelligence: Include copy or visuals created by AI tools like ChatGPT or Adobe Firefly.
  
  
• Voice assistant integration: Invite interaction with voice prompts through tools like Alexa or Google Assistant.
  
  
• Augmented reality (AR): Engage customers with 3D visuals and animations that bring your campaign to life.
  
  

How to qualify (and how Lob helps)

Each Integrated Technology experience has its own USPS criteria, but with Lob, you're not starting from scratch. We make it easy to stay compliant and submit confidently, with: 

• Templates & creative guidance to help your team align with USPS specs from day one
  
  
• Built-in automation for generating compliant QR codes and managing your campaign workflows
  
  
• A streamlined Promotions Portal where you can opt in, upload assets, and track pre-approvals all in one place
  

Make sure you review the full details in our Help Center to get your campaign over the finish line. Once you’re ready to get started, opt into the promotion via the Lob Promotions Portal, choose your experience type, submit your campaign for pre-approval and be sure to get approved before mailing. 

With Lob’s automation and flexible APIs, you can build these experiences into your existing program without adding manual effort. 

The result? More engaging mail, more conversions, and better ROI.

Visit the Lob Promotions Portal to opt in, or reach out to your Lob rep to get started.

‍