Dynamic Digital Booklets Are Here

Blend rich visuals and storytelling with robust personalization using our newest mail format.

Introducing digital booklets

Did you know that, when it comes to brands they already know, consumers are most likely to read longer-form pieces like booklets out of all mail formats?

Booklets give you the space to get in-depth about products, services, or company values while engaging your audience and inspiring action. And now, Lob offers two ways for you to put this high-impact format to work for your brand: offset booklets and all-new personalized digital booklets.

Get to know the digital booklet mailer

The digital booklet format is 6” x 9” and features 8, 12, or 16 pages, including front and back covers. It’s digitally printed, allowing you to personalize the content of every piece just like you would a letter or postcard. 

Access digital booklets in your Lob dashboard or through the Lob API. To see a sample and access design resources, visit our Template Gallery. Or dive into the details in Lob’s Help Center.

Get deep with digital booklets: Booklets are exclusive to Enterprise edition customers. Upgrade to discover the full impact of digital booklets. Get started →
‍

See booklets in action

‍‍

The difference between offset booklets and digital booklets

While both formats leave a lasting impression – and offer plenty of real estate for vivid imagery and brand storytelling – there are a few key differences to keep in mind when deciding what to use for your next campaign.

Personalization

• Offset booklet: Static content only
• Digital booklet: Dynamic personalization

Pages

• Offset booklet: 8, 12, 16, 20, 24, 28, or 32
• Digital booklet: 8, 12, 16

Size

• Offset booklet: 8.375” x 5.375”
• Digital booklet: 6” x 9”

Minimum order

• Offset booklet: 10,000
• Digital booklet: 5,000

Best uses

• Offset booklets are ideal if you need a higher page count at a potentially lower cost. Because they use traditional offset printing methods, they can’t be personalized, but they’re still great for sharing eye-catching imagery and compelling content.  
• Digital booklets are your go-to for combining the rich experience of booklets with dynamic, personalized content that creates a deeply engaging experience for your audience.

How to use digital booklets

Personalized Catalogs

Share product recommendations tailored to your customers’ browsing, buying, and cart-abandoning behavior. Digital booklets kick the classic catalog format up a notch by making it possible for you to customize content using merge variables and your data.

Industry use cases: Retail, Automotive, Financial Services, Real Estate

In-Depth Annual Reports

Send your clients and customers eye-catching annual reports tailored to their accounts, policies, and areas of interest. Use dynamic variables to include personalized stats, charts, and analysis.

Industry use cases: Financial Services, Real Estate Investing, Insurance, Health Care

Customized Case Studies

Create printed case studies that reflect your audience's specific needs and interests. With digital booklets, you can adjust the content, layout, and visuals to highlight the success stories, metrics, or client testimonials that will resonate most.

Industry use cases: Financial Services, Telecom, Insurance, Health Care

4 reasons we love digital booklets 

Digital booklets combine the sleekness of a brochure, the richer content of a catalog mailer, and the personalization of your best digital marketing campaigns to capture your audience’s attention and imagination.

1. Customers tend to keep booklets around

Digital booklets, with their magazine-like feel, draw readers in and encourage customers and prospects to spend more time with your content. Your audience may even decide to hold onto – or share – particularly compelling pieces. Use eye-popping images to secure your spot on coffee tables and fridges. 

2. Digital booklets tell your story in a personal way

With multiple pages, you can dive deep into your brand’s story and showcase personalized offerings. Include short articles, case studies, or detailed product descriptions to draw readers in.

3. Booklets are flexible

Digital booklet mailers are suitable for all kinds of content. Whether promoting retail products or sending investors your annual report, this format offers endless options for showcasing visuals and text.

4. Boosts Credibility 

A well-designed booklet looks and feels premium. It’s the perfect format for building trust, enhancing your brand image, and creating a vivid product experience that leads to customer action and engagement.

Get started

Digital booklets may be a good fit for you if you need rich storytelling, personalization, and high engagement.

Curious to find the best mail formats for your needs? Contact us today for a personalized demo.

‍