Double your Direct Mail Impact with Informed Delivery – Now Available with Lob

More than 62 million consumers* subscribe to USPS’s Informed Delivery – a digital preview of incoming mail. Starting now, Lob customers can send campaigns with Informed Delivery, opening up new opportunities for your direct mail message to engage recipients where they are, both online and off. 

With Informed Delivery, recipients receive an email with either a scan of the outside of their mailpiece, or a representative image you provide. Even more powerful, this preview includes full-color interactive content, allowing you to drive users to action.

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Informed Delivery gives your marketing a boost with an additional digital footprint at no extra cost, ensuring your brand stays top of mind even before the physical mail arrives. 

By appearing in both physical and digital mailboxes, your message gets double the exposure, increasing engagement with clickable CTAs that drive traffic to your website or special offers directly from the email. Plus, you gain valuable insights into who is engaging with your digital content, helping you measure the effectiveness of your campaigns more accurately.

Finally, during the USPS promotion period running August 1 through the end of this year, you can receive a postage discount on eligible Informed delivery Campaigns. Lob is in a unique position to help you navigate these kinds of promotions and your Account Manager will guide you throughout the process. 

Integrating Informed Delivery is straightforward. Regardless of how you will execute your campaigns, you’ll first sign up in the Lob dashboard. Then you will create your direct mail campaign as usual. 

• In the Campaign builder, you’ll select the Informed Delivery option and then our user experience will guide you through the process of adding interactive content and setting up your campaign. Or,
• Our supplemental API documentation will guide users how to create an Informed Delivery Campaign programmatically.

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Along with other campaign analytics, you'll have visibility of engagement metrics for your Informed Delivery campaigns in the Lob dashboard.

By leveraging USPS’s Informed Delivery service, we’re providing you with the tools to create more dynamic, engaging, and effective marketing strategies.

Ready to take your direct mail to the next level? Ask your Account Manager about Informed Delivery today.

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*Source: https://www.usps.com/business/pdf/informed-delivery-year-review.pdf

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