Let’s be honest – growing a financial services business isn’t easy. You need to attract new customers, increase transactions, and drive more account openings. But finding the right people at the right time? That’s the tricky part.
That’s where Lob Audience comes in. It takes the guesswork out of direct mail marketing, helping you target potential customers outside your existing database, automate outreach, and connect with the right people – without wasting time or money.
Here are three pro tips for using Lob Audience to get in front of your next best customers.
Most financial institutions rely on their own databases for marketing, but that limits growth. Lob Audience expands your reach by tapping into high-quality third-party data so you can target fresh leads who match your ideal customer profile. That means more credit card applications, more investment accounts opened, and more transactions – without wasting your marketing dollars.
The more targeted your message, the better your response rates. Lob Audience Target Lists help you drill down on key demographics like age, income, and household size – in your target geos – so you can send tailored offers that resonate.
For example, say you’re a regional bank looking to promote a new high-yield savings account. Instead of blasting mailers to everyone, you can target households with young professionals earning over $75K who aren’t yet your customers. That’s how you get the right message to the right person at the right time.
With Lob Audience’s Lookalike and Data Append capabilities, you can take a strategic, data-driven approach to reaching high-intent leads. Lookalike Audiences analyze the traits and behaviors of your best customers – things like spending patterns, credit activity, and investment interests. Then, find new, high-intent prospects who match across 1,500+ attributes. That means you’re not just marketing to anyone – you’re reaching people who are more likely to open accounts, apply for loans, or invest.
And if your database is missing key details, Lob Audience Data Append helps you fill in the gaps by turning emails and phone numbers into verified names and postal addresses. That way, you can engage leads with targeted, personalized direct mail that drives action – whether it’s a pre-approved credit offer, a high-yield savings account promo, or an exclusive investment opportunity. It’s precision marketing, built for financial services.
And, coming soon, Lob Audience will include a pixel you can place on your website to capture postal addresses for anonymous web visitors, allowing you to target key visitors based on page visits and timing. That means you’ll be able to turn high-intent website visitors into actionable direct mail audiences, reaching them with the right offer at just the right moment – automatically.
Lob Audience helps financial services companies reach the right people, automate direct mail just like digital channels, and drive more meaningful customer interactions. It’s a smarter way to grow – without the guesswork.
If you're ready to see how Lob Audience can help you scale, check it out here.
