USPS delivers a lot of mail especially during the winter holidays. In this best direct mail campaign example, the USPS uses a self-mailer to promote its line of holiday stamps and gifts and makes it easy for consumers to take action using QR codes or custom URLs. 39% of consumers will use a QR code to take action on a direct mail piece and this figure rises to 44% for those aged 35-54 and over half (51%) for those aged 18-34.
USPS also does a great job including festive holiday touches on its direct mail campaign including a bright red bow where a stamp would be placed, and holiday inspired images including trees, and packages being delivered with care.
Source: Who's Mailing What!
.avif)
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this best direct mail campaign, we examine a customer retention example from American Express. See what works in this direct mail marketing campaign.
Included Health uses intelligent direct mail for effective customer acquisition and brand awareness campaigns.
In this best direct mail campaigns example, Vanguard uses a direct mail letter to promote its personal financial advisor service.
