Marriott Bonvoy is the Marriott hotel company's loyalty program, allowing consumers to earn and redeem points for stays at Bonvoy brands including The Ritz-Carlton, St. Regis, JW Marriott, Sheraton, Westin and Renaissance Hotels.
In this Best Direct Mail Campaign example, Marriott Bonvoy uses a tri-fold self mailer to promote its credit card offer to consumers with a prior stay at one of its properties as a way to entice them to return. The offer highlights a number of incentives and benefits the card provides. Marriott Bonvoy uses attention-grabbing imagery capturing vacation vibes and provides recipients multiple ways to take action on the offer including a QR code and custom URL. Lastly, Marriott Bonvoy includes its FSC indicia as a way to show the brand is eco-conscious.
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