Cerebral is a teletherapy and medication management company focused on helping people dealing with insomnia, anxiety and depression.
In this best direct mail campaign, Cerebral uses a self-mailer for new customer acquisition. The self-mailer has a marketing offer for 50% off the first month of service. The campaign is customized with the recipient's first name, contains a custom URL and promo code, and has a QR code to learn more that directs recipients to a landing page.
Other elements that make this direct mail piece so effective include the efficient use of space with numerous elements including customer testimonial quote, a quote from New York magazine, a "featured in" logo section, features and benefits with three plans to choose from, and the repetition of the promo code on every panel of the mailer.
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers to purchase eyeglasses.
Sweater, the VC fund for everyone, uses direct mail postcards to drive investors to online reports and fund updates.
In this Best Direct Mail Campaign example, Disney+ uses a direct mail postcard for its new customer acquisition efforts.
