Beyond Yoga is body positive athleisure brand designed to seamlessly transition from studio-to-street.
Beyond Yoga uses a direct mail self-mailer in this best direct mail campaign example. To acquire new customers, the brand sent a self mailer featuring eye-catching imagery, along with an offer for 20% off the first order a new customer makes. Customers can scan the QR code on the back of the self mailer to easily take advantage of the offer. In addition, Beyond Yoga encourages prospective customers to visit its website and sign up for its email list to get 20% off their first order.
This is an excellent example of a brand using direct mail and email marketing together as part of an omnichannel marketing strategy.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Lendmark Financial Services uses a direct mail postcard as part of its customer retention strategy to celebrate and appreciate existing customers.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.
Learn how Beyond Yoga uses a direct mail self-mailer to acquire new customers in this best direct mail campaign featuring eye-catching imagery.
