Beyond Yoga is body positive athleisure brand designed to seamlessly transition from studio-to-street.
Beyond Yoga uses a direct mail self-mailer in this best direct mail campaign example. To acquire new customers, the brand sent a self mailer featuring eye-catching imagery, along with an offer for 20% off the first order a new customer makes. Customers can scan the QR code on the back of the self mailer to easily take advantage of the offer. In addition, Beyond Yoga encourages prospective customers to visit its website and sign up for its email list to get 20% off their first order.
This is an excellent example of a brand using direct mail and email marketing together as part of an omnichannel marketing strategy.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this Best Direct Mail Campaign example, VCA Animal Hospital pairs direct mail and email to bring pets in for vaccinations.
Calm uses a direct mail postcard designed to convert that features imagery of a relaxed looking person, plus, a custom URL to acquire new subscribers.
See how Lob used direct mail postcards to announce our carbon neutral direct mail and drive prospects to our website to learn more.
