What is direct mail automation?
Direct mail automation transforms manual, repetitive processes to accelerate time to value, reduce costs and supercharge ROI. The result is intelligent direct mail that is connected, personalized, and scalable.
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We automated all of it—from making sure members were providing deliverable addresses to programmatically sending postcards on-demand.
Denise Remhof
Product Manager, Couchsurfing
The old way.
Static, junk, non-personalized mail
No analytics or attribution
Single printer, subject to paper and staffing challenges
The Lob way.
Hyper personalized mail
Measurable
Prioritized, expansive print delivery network across the US
Direct mail automation as easy as 1-2-3
Step 1
Create localized and personalized campaigns, at scale
Customers expect brands to create content that anticipates their needs and is relevant to their lives. From past purchase to local store openings, automated direct mail can help you send the right message to the right consumer at the right time.
Step 2
Execute at any scale and frequency
Send as much or as often as you need. With a click of a button, your personalized mailpieces are sent to your audiences on the day you choose or triggered based on their actions.
Step 3
Continuously optimize with analytics and attribution
Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.
Lob automated direct mail has increased our productivity and saved us money. It’s a huge help to get our direct mail campaigns out quickly and easily.
Malin Dettmann-Levin
Marley Spoon
Lob is the only complete direct mail automation solution for all your needs.
Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.
Direct mail automation resources add to power your success
The Modern Marketer’s Guide to Personalization
Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.
Optimizing Direct Mail for Maximum Results
In this eBook, you'll learn how to create highly effective direct mail campaigns that drive results.
The Modern Marketer’s Guide to Customer Acquisition with Direct Mail
Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.