Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

2024 State of Direct Mail Marketing: Insurance Edition

Download the one-pager

Back to one-pagers

You’re in the business of insuring your customers and we’re in the business of ensuring direct mail results. In fact, 94% of marketers in the insurance industry agree that direct mail delivers the best ROI of any channel.

Download this one-pager from our 2024 State of Direct Mail to understand the data that’s used to trigger and personalize direct mail campaigns and what types of campaigns and formats are used.  

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

State of Direct Mail: Consumer Insights
eBook

State of Direct Mail: Consumer Insights

Our 2022 survey of 2,100+ US consumers age 18+ to understand their usage of, attitudes toward, and preferences around direct mail.

Read eBook
The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail
eBook

The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail

Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.

Read eBook
The Modern Marketer’s Guide to Direct Mail Analytics & Testing
eBook

The Modern Marketer’s Guide to Direct Mail Analytics & Testing

Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.

Read eBook