Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

2024 State of Direct Mail Marketing: Insurance Edition

Download the one-pager

Back to
one-pagers

You’re in the business of insuring your customers and we’re in the business of ensuring direct mail results. In fact, 94% of marketers in the insurance industry agree that direct mail delivers the best ROI of any channel.

Download this one-pager from our 2024 State of Direct Mail to understand the data that’s used to trigger and personalize direct mail campaigns and what types of campaigns and formats are used.  

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

2023 State of Direct Mail: Consumer Insights
eBook

2023 State of Direct Mail: Consumer Insights

Download the benchmark report to get actionable consumer insights to shape and enhance your direct mail strategy.

Read eBook
Modernizing the Direct Mail Process
eBook

Modernizing the Direct Mail Process

Learn the benefits of automating intelligent direct mail and get a deeper understanding of how automation can transform your direct mail operations.

Read eBook
The Practitioners Guide to Effective Omnichannel Campaigns
eBook

The Practitioners Guide to Effective Omnichannel Campaigns

Learn how to create amazing customer experiences by utilizing all your marketing channels through coordinated omnichannel campaigns with these practical tips.

Read eBook